C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Poultry flavors is well accepted by pets and makes brushing easy. This 12 gram trial pouch is great for getting started with a new routine!