12M Shelter Meals Donated 131K Toys Donated $257K Funded for Service Dogs $30K Disaster Relief Funds Raised 128K Rescue Miles Funded

Project Play Rope Tug: Get a Toy, Give a Toy to a Shelter Dog In Need


  • 2 Reviews

Did you know that when someone is considering adopting from a shelter, a dog’s perceived playfulness is one of the top 3 most important factors?

However, what happens when a dog is locked up in a kennel all day? They’re bored and they’re scared. This leads to anxiety, which can even manifest itself as aggression. Long story short, lonely, bored dogs are not adopted at high rates, and as a result, many are euthanized.

Knowing how important playfulness is to potential adopters, we asked ourselves how can we increase adoption at the shelters we already provide food for? We talked to shelter workers and they told us about the need for high quality, durable toys for the dogs.

When shelter dogs are seen playing with toys, adoption rates skyrocket!

Adopters begin to imagine playing fetch with the dog in their yard. They imagine their children enjoying the company of their new pet. In a nutshell, play changes everything!

Knowing this, we got to work, and came up with Project Play. For every toy you purchase for your dog, we’ll donate this high quality, durable rubber Wunderball to a shelter.


Product Details

Strong & Durable 100% cotton multi-color rope toy for tug play. One of three color options selected at random.
Measures approximately 12.5″ long, with handle. Ball measures approximately 2.5″ in diameter
Weight: 4 oz

While this toy is durable, it is intended as a teaser toy and not a chew toy that a dog should be allowed to destroy. Always use caution and supervise your dog, especially with new toys. Remove any pieces that may have broken off, and discard. If rope begins to fray, discontinue use.

NOTE: Rope color will be chosen at random

Out of stock - Join the waitlist to be emailed when this product becomes available

Verified Customer Reviews


Charlie loves his rope toy! By: Linda


My dogs love to play tug with it! One of my dogs slings it all around and the ball hits her! She does it over and over! By: Sandra


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