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Purina Pro Plan vs. Diamond Naturals: Who Wins? [2024]

Written by: Arlene Divina
Arlene Divina, one of the content writers at IHD, loves going on adventures with her adorable fur baby. She now creates informative content for pet parents. Read more
| Published on January 2, 2024

Purina Pro Plan and Diamond Naturals Dog Food are both well-regarded names in the pet food industry. This article delves into a direct comparison between the two, evaluating them based on their ingredients, the quality of those ingredients, protein content, overall value for the price, and their histories with recalls.

Purina Pro Plan Vs. Diamond Naturals: An In-Depth Ingredient Comparison

Purina Pro Plan Ingredients Pros:

  1. Real Meat as First Ingredient: Many of Purina Pro Plan’s formulas lead with real meat, such as chicken, beef, or salmon, which offers a natural source of protein.
  2. Probiotics: Specific lines, especially the Savor formulas, include live probiotics to support digestive health.
  3. Fortified with Essential Nutrients: Purina Pro Plan products often include Omega fatty acids for skin and coat health, as well as antioxidants for immune health.
  4. Tailored Formulas: They offer specialized ingredients for different needs, such as weight management, sensitive skin and stomach, and large breed-specific formulations.

Purina Pro Plan Cons:

  1. Grains and Fillers: Some formulas contain grains like corn, wheat, or soy, which might not be suitable for all dogs, especially those with allergies.
  2. By-products: While not necessarily harmful, some pet owners prefer to avoid meat by-products in dog food.

Diamond Naturals Ingredients Pros:

  1. Whole Meat Source: Diamond Naturals also prioritizes real meat, like lamb, chicken, or beef, as its primary ingredient, ensuring quality protein intake.
  2. Superfoods: Many of their recipes integrate superfoods, like kale, blueberries, and chia seeds, which contribute to a rich antioxidant profile.
  3. No Artificial Additives: Diamond Naturals takes pride in excluding any artificial colors, flavors, or preservatives in their formulations.
  4. Omega Fatty Acids: Their dog food is rich in Omega-3 and Omega-6 fatty acids, sourced from flaxseed and fish, promoting better skin and coat health.
  5. Digestive Support: Ingredients like probiotics and fiber-rich pumpkins support healthy digestion.

Diamond Naturals Cons:

  1. Limited Specialized Formulas: While Diamond Naturals offers diverse recipes based on protein sources, it might not have as extensive a range of specialized formulations as the Purina Pro Plan.
  2. Grain-Inclusive Options: Though they do offer grain-free formulas, some of their products do contain grains, which might be an issue for dogs with grain sensitivities.

Side-by-Side Analysis:

  1. Protein Sources: Both brands prioritize whole meat as their primary ingredient. This ensures that dogs are getting quality protein. The difference might come down to personal preference and the specific meat source your dog prefers or tolerates best.
  2. Grains and Fillers: Purina Pro Plan does use grains in some of their products, which can be a downside for some dogs, especially those prone to allergies. While Diamond Naturals also offers grain-inclusive options, they emphasize their grain-free lines more, making it a tad easier for pet owners seeking such options.
  3. Additives and Fortifications: Purina’s inclusion of live probiotics in specific lines gives them an edge in promoting digestive health. However, Diamond Naturals’ commitment to integrating superfoods and avoiding artificial additives is a strong selling point for many health-conscious pet owners.
  4. Specialized Formulations: For pet owners with dogs that have specific needs – whether it’s due to age, size, or health conditions – Purina Pro Plan’s extensive range of specialized formulas might be more appealing. Diamond Naturals focuses more on the core nutrition with variations based mainly on protein sources.
  5. Natural Ingredients: Diamond Naturals leans heavily into the natural, holistic approach to dog nutrition. Their use of superfoods and strict avoidance of artificial additives makes their products particularly appealing to those seeking a more ‘natural’ diet for their pets.


Compare Pricing & Discounts: Purina Pro Plan vs. Diamond Naturals

Diamond Naturals 35% Off 1st Autoship See Current Pricing & Deals
Purina Pro Plan 35% Off 1st Autoship See Current Pricing & Deals

Recalls & Lawsuits: Purina Pro Plan Vs. Diamond Naturals

When it comes to dog food, safety and quality are paramount concerns for pet owners. Purina Pro Plan and Diamond Naturals, two leading brands in the pet food industry, have faced their own challenges in these areas.

Purina Pro Plan Recalls & Lawsuits:

  1. Recalls: Historically, Purina, as a broader entity, has had instances of recalls, though they’ve been relatively infrequent given the size of the company and its vast array of products. Some recalls were initiated due to potential salmonella contamination, while others were due to concerns over inadequate vitamins and minerals in certain batches of food. It’s worth noting that these recalls were not limited to the Pro Plan line but encompassed other Purina products as well.
  2. Lawsuits: One significant lawsuit that drew attention was when a pet owner claimed that Purina’s Beneful line (not Pro Plan) was harmful to dogs, alleging that it was responsible for the illness or death of thousands of dogs. The lawsuit was eventually dismissed, with the courts finding no evidence to substantiate the claims. It’s crucial for readers to differentiate between the Beneful line and the Pro Plan line, as they cater to different market segments and have distinct formulations.

Diamond Naturals Recalls & Lawsuits:

  1. Recalls: Diamond Pet Foods, the parent company of Diamond Naturals, has had a few recalls in its history. One of the most significant recalls occurred when certain batches of dog food were found to be potentially contaminated with salmonella. This affected several products, including those under the Diamond Naturals brand. In another instance, the company issued a recall for specific batches due to concerns over levels of aflatoxin, a by-product from mold that can be harmful if consumed in large quantities.
  2. Lawsuits: While Diamond Pet Foods has faced some lawsuits related to recalls, the details are often proprietary, making it difficult to discern the specifics from public knowledge. Like many companies in the industry, Diamond has had to navigate legal waters when it comes to the safety and efficacy of its products.

Comparative Analysis:

Both Purina Pro Plan and Diamond Naturals have faced recalls, though the reasons and specifics vary. Recalls, while concerning for pet owners, can also indicate a brand’s commitment to safety: rather than hiding potential issues, these brands chose to address them head-on and take corrective action.

Lawsuits are a bit more complex. It’s not uncommon for large brands to face legal challenges, but it’s essential to differentiate between unfounded claims and those with merit. For Purina, the dismissal of the lawsuit related to the Beneful line is a noteworthy point. For Diamond Naturals, while legal challenges have arisen, they’ve generally been tied to recall events.

It’s crucial for pet owners to stay informed and regularly check for updates from pet food manufacturers and regulatory bodies. Both brands, despite their challenges, have demonstrated a commitment to rectifying issues and ensuring the safety of their products for our furry friends.


Compare Pricing & Discounts: Purina Pro Plan vs. Diamond Naturals

Diamond Naturals 35% Off 1st Autoship See Current Pricing & Deals
Purina Pro Plan 35% Off 1st Autoship See Current Pricing & Deals

Our Verdict –Purina Pro Plan Vs. Diamond Naturals: Who Wins?

In evaluating both Purina Pro Plan and Diamond Naturals Dog Foods, several factors stood out. Based on protein content, both brands offer a variety of formulas tailored to specific dietary needs. However, when examining ingredient quality, Purina Pro Plan often incorporates a slightly broader range of high-quality ingredients, especially in its specialized formulas. Recall history, an essential marker of a brand’s commitment to safety, has been a concern for both, though Diamond Naturals has had more significant recalls tied directly to its brand. Taking all these factors into consideration, we lean towards the Purina Pro Plan as it provides a combination of comprehensive nutritional offerings and a slightly more reassuring safety record.


Purina Pro Plan vs. Diamond Naturals: Frequently Asked Questions

  1. What are the primary protein sources in Purina Pro Plan and Diamond Naturals? Both brands utilize a variety of protein sources. Purina Pro Plan often uses chicken, beef, lamb, and salmon as primary protein sources. Diamond Naturals also incorporates beef, chicken, lamb, and fish, but they often highlight their use of cage-free chicken and pasture-raised beef in their marketing.
  2. How do the two brands compare in terms of ingredient quality? Purina Pro Plan focuses on high-quality ingredients with its emphasis on real meat, poultry, or fish being the first ingredient. Diamond Naturals similarly prides itself on using real, whole-food ingredients without artificial colors, flavors, or preservatives, emphasizing their use of superfoods for antioxidants.
  3. Are grain-free options available for both brands? Yes, both Purina Pro Plan and Diamond Naturals offer grain-free formulas. This provides options for pet owners concerned about potential grain allergies or sensitivities in their dogs.
  4. How do the brands approach dietary needs for different life stages and sizes of dogs? Both Purina Pro Plan and Diamond Naturals cater to various life stages, from puppies to senior dogs. They also offer formulations designed for different size breeds, ensuring that nutritional needs specific to a dog’s size and age are met.
  5. Which brand offers specialized diets for specific health concerns? Purina Pro Plan offers a broad range of specialized diets under their veterinary line, addressing issues such as joint health, sensitive skin and stomach, and weight management. Diamond Naturals has specific formulas too, like those for skin and coat health, but their range isn’t as extensive as Purina’s.
  6. Are there any artificial additives in either brand? Diamond Naturals prides itself on not using artificial colors, flavors, or preservatives. Purina Pro Plan also aims to use high-quality ingredients, but some formulas may contain artificial colors or preservatives, so it’s essential to check the specific product label.
  7. Which brand is more affordable? Generally speaking, Diamond Naturals tends to be slightly more budget-friendly than Purina Pro Plan. However, prices can vary depending on the specific formula, region, and retailer.
  8. Where are these brands manufactured? Purina Pro Plan is manufactured in Purina-owned facilities in the United States. Diamond Naturals is also produced in the U.S., in company-owned plants located in California, Missouri, and South Carolina.
  9. How do the two brands fare in terms of environmental sustainability? Both brands are taking steps towards sustainability. Purina has initiated measures to reduce its carbon footprint and ensure responsible sourcing. Diamond Naturals doesn’t market itself as a “green” brand per se, but its emphasis on natural ingredients suggests a move towards more sustainable practices.
  10. What’s the recall history for these two brands? Both brands have faced recalls in the past, though Diamond Naturals has had a more substantial history with recalls related directly to their products. It’s always advisable to stay updated with recent recall information from trusted sources.
  11. Do the brands offer cat food options as well? Yes, both Purina Pro Plan and Diamond Naturals have cat food formulations, catering to various dietary needs and life stages of felines.
  12. Which brand has a wider variety of flavor options? Purina Pro Plan generally offers a more extensive range of flavor options than Diamond Naturals. This variety ensures that even picky eaters can find something they like.
  13. Are these brands available internationally? While Purina Pro Plan is available in many countries worldwide due to its significant market presence, Diamond Naturals has a more limited international presence, primarily focusing on the U.S. market.
  14. How do the two brands approach the use of by-products? Diamond Naturals emphasizes not using corn, wheat, filler, or artificial preservatives and states they avoid meat by-products. Purina Pro Plan does use some meat by-products in certain formulas, but they assert that these by-products are still high-quality protein sources.
  15. Do they offer satisfaction guarantees? Both brands have a commitment to customer satisfaction. Purina Pro Plan offers a money-back satisfaction guarantee, and while Diamond Naturals doesn’t advertise a universal guarantee, many retailers have return policies if customers are not satisfied.

Compare Pricing & Discounts: Purina Pro Plan vs. Diamond Naturals

Diamond Naturals 35% Off 1st Autoship See Current Pricing & Deals
Purina Pro Plan 35% Off 1st Autoship See Current Pricing & Deals

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