SuperZoo 2025 Preview: Top Products, Trends & What to Expect

What Is SuperZoo?

If you’re a pet parent who loves discovering the latest and greatest for your furry family member, SuperZoo is your kind of show. SuperZoo is North America’s largest pet retail event, bringing together thousands of pet professionals, brands, and animal lovers under one roof. Think of it as a giant playground filled with everything from cutting-edge tech for pets to yummy new treats, adorable accessories, and life-changing supplements.

When and Where Is SuperZoo 2025?

SuperZoo 2025 takes place in Las Vegas at the Mandalay Bay Convention Center from August 19–21, with education sessions kicking off on August 18. Yes, Vegas is heating up in August, but trust us, the energy inside SuperZoo is even hotter.

Why SuperZoo Matters to Dog Lovers

Even though SuperZoo is a business-to-business event, what happens in Vegas doesn’t stay in Vegas when it comes to pet trends. This is the show where retailers, rescues, groomers, and dog-centric brands (like iHeartDogs!) come to find the next big thing. What gets picked up here ends up in your favorite pet stores and online shops. So if you’re a dog mom or dad who likes to stay ahead of the curve, this is your sneak peek.

What to Expect at This Year’s Show

Get ready for a showcase of over 1,000 exhibitors across all things pet-related, from grooming gear to premium dog food, wellness products, and tech that’s actually useful (no, really). Plus, there are exciting new launches, live grooming competitions, and educational panels that spotlight hot topics in pet care.

A Glimpse At Who Will Be There

• • Purina
  • Hill’s Pet Nutrition
  • Wellness Pet Company
  • Blue Buffalo
  • The Honest Kitchen
  • Open Farm
  • Vital Essentials
  • Zesty Paws
  • Bocce’s Bakery
  • Benebone
  • KONG
  • TropiClean
  • Dog is Good
  • Skout’s Honor
  • Instinct (Nature’s Variety)

With so many vendors across all of the major pet categories, this is going to be one heck of a show! I’ll be wearing my sneakers and putting in some long walks to find the biggest, brightest, and best of everything SuperZoon has to offer.

What We’ll Be Watching

Our team at iHeartDogs will be on the ground scouting for innovative new products that help dogs live healthier, happier lives. We’ll also be meeting with rescue partners, sniffing out sustainable pet goods, and of course, looking for new ways to keep your tail-wagging besties well-fed and well-loved.

Stay Tuned for Our SuperZoo 2025 Favorites

Once the show kicks off, we’ll be sharing exclusive previews and reviews of standout products, must-know services, and the trends that are shaping the future of pet parenting. So if you’re ready to see what’s next for dogs and the people who adore them, stay close. We’ve got the inside scoop coming soon.