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Taste of the Wild vs. Fromm: Who Wins? [2024]

Written by: Ejay Camposano
A college graduate with a degree in Electrical Engineering, Ejay has a diverse background that combines technical expertise with a passion for pets and is now one of the content writers at IHD. Read more
| Published on January 5, 2024

In the realm of premium dog food, Taste of the Wild and Fromm are brands that often come up in conversations among discerning pet owners. This article aims to provide a comprehensive comparison between the two, focusing on key factors such as ingredients, ingredient quality, protein content, price and value, and recall history to help you make an informed choice for your furry friend.

Taste of the Wild Vs. Fromm: An In-Depth Ingredient Comparison

Taste of the Wild Pros:

  1. High-Quality Protein Sources: Taste of the Wild generally uses high-quality, easily digestible meat sources like buffalo, lamb, and salmon. These protein sources are closer to what a dog would naturally eat in the wild, thus aligning with their dietary needs.
  2. Grain-Free Options: For dogs with grain allergies or sensitivities, Taste of the Wild offers an entirely grain-free range. This can be beneficial for many dogs who suffer from food-related skin irritations or digestive issues.
  3. Fruits and Vegetables: Many of their recipes include a range of fruits and vegetables like blueberries, raspberries, and tomatoes that act as natural sources of essential vitamins and antioxidants.
  4. Natural Preservatives: The brand tends to use natural preservatives like rosemary extract, which are less likely to cause adverse reactions compared to artificial additives.

Taste of the Wild Cons:

  1. Limited Specialized Diets: While Taste of the Wild offers a variety of flavors and protein sources, it lacks specialized diet options for dogs with particular health issues like kidney problems or obesity.
  2. Variable Ingredient Sourcing: While the brand aims to source high-quality ingredients, they don’t guarantee that all elements are locally sourced or non-GMO.

Fromm Pros:

  1. Diverse Protein Offerings: Fromm’s Four-Star Nutritionals line offers an impressive variety of protein sources, including duck, rabbit, and even more exotic options like pheasant. This makes it easier for dog owners to rotate protein sources and potentially avoid allergies.
  2. Whole Grains: Unlike many brands that use grain fragments, Fromm typically includes whole grains like brown rice and barley, which are easier on a dog’s digestive system and more nutritious.
  3. Specialized Diets: Fromm offers specific recipes tailored for different life stages and dietary needs, such as their Gold line for puppies and seniors or their weight management formulas.
  4. Family-Owned: Being a family-owned business, Fromm has more control over their manufacturing processes and ingredient sourcing, which often translates into a high level of care and quality.

Fromm Cons:

  1. Cost: The wide variety of high-quality ingredients used by Fromm makes their products somewhat expensive, which may not be suitable for all budgets.
  2. Contains Some Legumes: Some Fromm recipes contain legumes like lentils or peas, which have been the subject of FDA scrutiny in recent years due to a potential link to canine heart disease. However, no direct causality has been established.

Protein Content Comparison

Taste of the Wild

The protein content in Taste of the Wild food is generally high, often ranging from 25-35%, depending on the specific formula. The brand predominantly focuses on animal-based proteins, which are essential for muscle development and overall health in dogs. The primary protein source usually appears first on the ingredient list, ensuring it’s the most significant component.

Fromm also maintains a high protein content in its formulas, typically between 24-32%. Notably, Fromm uses a diverse range of protein sources, allowing pet owners more flexibility in choosing diets that are less likely to cause allergic reactions in their pets. The Four-Star line, in particular, provides an opportunity to rotate animal proteins, which can be beneficial for dogs with sensitivities.

Price and Value

Taste of the Wild

Taste of the Wild offers a balance between cost and quality. It is generally priced moderately, making it more accessible for the average pet owner while still delivering high-quality ingredients.

Fromm is generally considered a premium brand, and the cost reflects that. While the ingredients are high-quality and diverse, the price point may not be feasible for all pet owners. However, the specialized diet options might justify the higher cost for some.

Recall History

Taste of the Wild

While generally considered a reliable brand, Taste of the Wild had a significant recall in 2012 due to salmonella contamination. This has made some pet owners cautious, although there have been no major recalls since.
Fromm has a more favorable recall history, with only one voluntary recall in 2016 due to elevated levels of Vitamin D in their canned food. The limited recall history could give pet owners more confidence in the brand’s quality control.

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Recalls & Lawsuits: Taste of the Wild Vs. Fromm

When it comes to the safety of pet food brands, the recall and lawsuit histories provide crucial insights. Both Taste of the Wild and Fromm have faced recalls in the past, but the specifics and circumstances differ, painting a unique safety profile for each.

Taste of the Wild Recalls & Lawsuits:

The most notable recall for Taste of the Wild occurred in 2012. The company voluntarily recalled several of its dog food products due to potential salmonella contamination. The recall was significant and drew attention not just from the dog owners but also from regulatory authorities. The infected products had the potential to affect not only pets who consumed the food but also humans who handled it. The incident prompted many consumers to question the brand’s quality control procedures.

Since then, Taste of the Wild has not had any major recalls, but it did become part of a lawsuit in 2018. The lawsuit was filed over claims of lead, arsenic, BPA, and pesticides in their pet food. The case gained some media attention but was ultimately dismissed by the court, citing insufficient evidence to support the allegations. Nevertheless, it led some pet owners to question the brand’s ingredient sourcing and quality control.

Fromm Recalls & Lawsuits:

Compared to Taste of the Wild, Fromm has a relatively better recall history. The family-owned company initiated a voluntary recall in 2016, affecting three of its canned dog food products. The recall was due to elevated levels of Vitamin D, which could be harmful if consumed in extremely high quantities. No other types of food—dry kibble or treats—were involved in this recall, and it was fairly limited in scope.

The brand promptly communicated the recall to its consumers and offered refunds for the affected products. Importantly, there were no reports of serious illness or death related to the recalled products, and the incident seemed more like a cautionary measure than a response to a crisis.

Fromm has not been the subject of any major lawsuits related to the quality or safety of its pet foods, which has helped maintain consumer trust. Their relatively clean history in this area is often cited as a selling point by long-time users of the brand.

Legal and Regulatory Considerations

Both Taste of the Wild and Fromm comply with the regulations and guidelines set forth by the Association of American Feed Control Officials (AAFCO) and the Food and Drug Administration (FDA). These bodies have stringent standards that pet food brands must meet to ensure the safety and nutritional adequacy of their products. A history of recalls doesn’t necessarily imply a current problem, but it is a factor that many pet owners consider when choosing a brand.

Consumer Confidence and Brand Transparency

Transparency plays a significant role in consumer confidence, especially post-recall. While both companies provided information about their respective recalls and the steps taken to mitigate future risks, the aftermath was different. Taste of the Wild faced not only a recall but also a lawsuit, which led to increased scrutiny and skepticism among some consumers, despite the lawsuit being dismissed.

Fromm, on the other hand, has retained a good deal of consumer confidence, partly due to its limited recall history and lack of lawsuits related to product quality or safety. The brand’s family-owned status also appears to resonate with consumers, who often view smaller operations as being more committed to quality control and consumer safety.

In conclusion, both Taste of the Wild and Fromm have had safety recalls, but the nature and implications of these incidents have been different. While no pet food brand can guarantee 100% safety, a look into past recalls and legal troubles can offer an additional layer of consideration when deciding between these two options.


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Our Verdict –Taste of the Wild Vs. Fromm: Who Wins?

After evaluating Taste of the Wild and Fromm on the criteria of protein content, ingredient quality, and recall history, we lean towards Fromm. Both brands offer high protein content, but Fromm provides a greater diversity of protein sources, allowing for easier dietary customization. In terms of ingredient quality, Fromm’s use of whole grains and specialized diet options offer a slight edge. When it comes to recall history, Fromm’s limited and less severe recalls add an additional layer of consumer confidence. While Taste of the Wild offers commendable options, especially for those looking for grain-free diets, Fromm’s broader range and slightly better track record make it our preferred choice for those who prioritize ingredient quality and safety.


Taste of the Wild vs. Fromm: Frequently Asked Questions

1. Which brand, Taste of the Wild or Fromm, offers grain-free options?

Both Taste of the Wild and Fromm offer grain-free options. Taste of the Wild has a notable selection of grain-free recipes that appeal to owners looking for a diet closer to a dog’s ancestral roots. Fromm also provides grain-free choices in its product range, especially in the Four-Star Nutritionals line, giving pet owners flexibility in dietary selection.

2. Where are these brands manufactured?

Taste of the Wild is manufactured in the USA by Diamond Pet Foods, with plants in California, Missouri, and South Carolina. Fromm is a family-owned business that also produces its pet food in the USA, specifically in Wisconsin, ensuring quality control and adherence to US standards.

3. Are these brands suitable for puppies?

Yes, both brands have specific formulas tailored for puppies. Taste of the Wild offers puppy formulas with nutrients and protein content suited for growing dogs. Fromm also has a dedicated line for puppies, ensuring they get the essential nutrients for optimal growth and development.

4. How diverse are the protein sources in both brands?

Fromm is particularly known for its diverse protein offerings, including duck, rabbit, pheasant, and more. Taste of the Wild also offers a variety of protein sources like buffalo, lamb, and salmon. Both brands provide options for pet owners looking to rotate protein sources or address specific dietary sensitivities.

5. Do either of these brands use artificial preservatives?

Neither Taste of the Wild nor Fromm rely on artificial preservatives. Both brands generally use natural preservatives, such as tocopherols (forms of vitamin E) or rosemary extract, ensuring the food remains fresh without introducing potential harmful chemicals.

6. Have there been any recalls associated with these brands?

Yes, both brands have had recalls in the past. Taste of the Wild had a significant recall in 2012 due to potential salmonella contamination. Fromm voluntarily recalled some of its canned dog food products in 2016 because of elevated levels of Vitamin D.

7. Which brand is more affordable?

Generally, Taste of the Wild is moderately priced, making it accessible for most pet owners while ensuring quality. Fromm, being a premium brand with diverse high-quality ingredients, tends to be on the higher end of the price spectrum.

8. Do these brands offer specialized diets for dogs with specific health issues?

Fromm has an edge in this department, offering specific recipes tailored for different life stages and health needs, including weight management formulas. While Taste of the Wild provides a variety of flavors and protein sources, it doesn’t have as extensive a range of specialized diets as Fromm.

9. Are these foods suitable for senior dogs?

Yes, both brands offer formulas suitable for senior dogs. Fromm’s Gold line has options tailored for elderly dogs, focusing on their specific nutritional needs. Taste of the Wild also provides recipes that cater to the dietary requirements of older dogs.

10. Which brand is considered more premium or gourmet?

Fromm is often considered more gourmet, especially its Four-Star Nutritionals line, which features diverse ingredients and unique protein sources. While Taste of the Wild is premium in its own right, especially with its focus on ancestral diets, Fromm’s offerings are viewed as slightly more upscale in the market.

11. Do either of the brands offer wet food options?

Yes, both Taste of the Wild and Fromm offer wet food options. This allows pet owners to introduce variety into their pets’ diets or cater to dogs who prefer or require wet food.

12. Are the ingredients sourced from the USA?

Both Taste of the Wild and Fromm prioritize sourcing their ingredients from the USA. However, like many pet food brands, there might be certain specialty ingredients that are sourced globally, depending on availability and quality considerations.

13. How do both brands fare in terms of carbohydrate content?

While both brands contain carbohydrates in their formulas, Taste of the Wild, with its grain-free focus, often has a lower carbohydrate content compared to many traditional dog foods. Fromm, although using whole grains in many recipes, also provides grain-free options for those looking to minimize carb intake.

14. Are there vegetarian or vegan options available in either brand?

Neither Taste of the Wild nor Fromm specialize in vegetarian or vegan dog food. Both brands focus predominantly on animal-based proteins, considering them essential for a dog’s dietary needs.

15. How do the brands prioritize sustainability?

Both brands have shown commitment to sustainability, albeit in different ways. Taste of the Wild focuses on using sustainable ingredients wherever possible, while Fromm emphasizes its family-owned operations and localized production as a means of reducing their carbon footprint.

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