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Shelter Pups Get A Big Surprise Thanks To iHeartDogs And Gene Simmons

| Published on October 31, 2018

Maybe you can’t take every shelter dog home, but you can help every shelter dog find a home!

iHeartDogs believes that there’s a loving home out there for every dog, and one of our favorite ways to get dogs out of shelters and enrich their lives is through Project Play™. It’s been proven that dogs have a better chance of finding homes if they’re seen playing, so by donating toys, we’re helping to showcase them and their unique personalities to potential adopters! Toys also provide dogs with physical and mental stimulation, which can help them relax in a stressful shelter environment. Giving a shelter dog a toy is giving him a little distraction and joy in his day.

Project Play™ is our promise to donate a toy to a shelter dog every time you buy a toy from the iHeartDogs store! So far, iHeartDogs has donated over 128,000 toys – and it’s all thanks to you! Because you shop and spread the word about Project Play™, more and more people are feeling the love that comes from helping a shelter dog while treating their own pets to a new toy!

Rock legend and dog dad Gene Simmons recently helped iHeartDogs COO Marshall Morris distribute toys to shelter dogs in L.A. Watch your donations in action below:


iHeartDogs also had the opportunity to speak with Gene about his love and respect for dogs and his pack at home! Read the exclusive interview here:

iHD:  Thanks for taking the time to chat with us – we know you are a busy guy. Let’s start with your pack. How many dogs do you have and what are their names?

GS: We have four dogs. They’re all rescues. George, Squirrel – because she looks like a squirrel. Actually, looks like Yoda, from Star Wars, and has the attention span of a pea. But we love her, and she’s getting on in age, so I’m starting to call her Granny or Grandma. And we have Darby, who is also female, and then our other one is Baby, which is an unfortunate name for a dog that is very Alpha-female. George is the only male, and the rest are all female. George is a little over 100 pounds. [Alaskan Malamutes] can grow as big as 150 pounds. That photo you may have gotten is when George was about 2 years younger, when he was still a puppy. Yeah. In that photo he’s probably 8 months old.

(Gene Simmons with his Malamute, George)

iHD:  We can tell you have a deep affinity for dogs. How do you think dogs came to earn such a special place in our hearts?

GS:  Originally we (humans) were at odds with each other competing for the same food and stuff like that. And then dogs somehow through evolution, natural selection, and other big words like “gymnasium” realized that maybe we weren’t so bad after all and maybe we could sort of be partners. So, going all the way back to the early days when we hunted together, dogs have come to protect us, hunt with us, for us, and of course it breaks our hearts when we see these astonishing stories of dogs who refuse to leave their master’s graves.

Sophie, our daughter actually finds and rescues our dogs and if it wasn’t for Sophie they’d be dead. (iHD: Thank you Sophie – you are a hero to us all.)

George Simmons at 8 months old


iHD:  If you could be any breed of dog, which one would you be and why?

GS:  I’d be a Saint Bernard, but instead of booze around my neck I’d have hot fudge sundaes 24 hours a day. Saint Bernards just feel like the most lovable dog. Big, don’t bully. They’re always there to save your life. Always happy to help.

I also like Wrinkle Dinkles. You know what I mean by that?

iHD:  What is that?

A Wrinkle Dinkle


GS: Well, I call them Wrinkle Dinkles. Their skin is all folded up, the Chinese dogs. It’s a Shar-pei. Wrinkle Dinkle. That were originally… bred to fight bears, actually. They did that so you can pick them up by the scruff of the neck and they don’t feel any pain. The Saint Bernard would’ve been my choice except, as we know, the poop is the size of Mount Sinai. Big dog, big poop.

George (0ur rescued Malamute) is a handful, too. But they are all members of the family. They sleep on the beds with us, they crochet. They speak French. All that.

And they don’t like certain TV shows. They don’t like it when people talk too much. I am just like that. Which is why I can’t watch soap operas. “How are you? How should I be? Who’s asking? Well why do I wanna know? Do I have my mother’s hips?”

iHD:  Do your dogs ever hit the road with you when you’re traveling or on tour?

GS: No that wouldn’t be kind to them, because traveling on the road is arduous. They need wide open spaces to run and feel free, so we take them hiking in the Santa Monica mountains. And they need to go and find other dogs pee and then pee on top of their pee. Which always struck me as a very bizarre thing that dogs do. And they need to run around and see new dogs and run over and smell their butts. Because that’s what they like to do. I’m like, “What’s that about?” They could go over there and smell their noses – “No! I’m gonna go smell their butts!”

iHD:  Can your dogs recognize you when you’re “show ready?”

GS:  Oh sure. You mean with the makeup and the heels on? Yeah. Because, y’know, they recognize the scent. You know that.

Gene, “show ready”


iHD: We didn’t know if they would be like, “Whoa!” or “I know who this is. This is just dad.”

GS:  No, no, no. They immediately know. I’ve been in makeup and they immediately run over.

George Simmons (the dog): (bark)

GS:  Oh settle down. Don’t get excited.

iHD:  Well thank you so much for taking this time to get on the phone with us. We really, really appreciate it.

GS:  My pleasure. I love dogs. And, point-of-fact, I am one.


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