3 Best Pet Marketing Agencies Reviewed

The pet industry has witnessed exponential growth over the past decade. This surge is driven by a shift in societal values towards pet ownership, leading to an increase in demand for pet-related goods and services. Whether your business is in pet foods, grooming, veterinary services, pet tech, or pet fashion, the need to position your brand strategically in this rapidly expanding market is more crucial than ever.

And that’s where pet marketing agencies come into play. Leveraging their expert understanding of the industry, these agencies help pet businesses capture the heart of their target audiences with creative, effective, and data-driven strategies. But with so many players in the game, which agencies are truly top of the line? We’ve done the heavy lifting and compiled a comprehensive review of the best pet marketing agencies to help you find the right partner for your brand’s growth and success.

#1 – Pet Karma Media

Pet Karma Media is run by the same pet industry veterans who started HomeLife Brands and iHeartDogs.com. They’ve grown the world’s largest pet communities online including 50 million followers across social media, 5 million email subscribers, worked with over 500 products, and created over $200 million dollars in revenue.

The services offered include:

• Content + Affiliate Marketing – Having authored over 15,000+ pieces of performance content online, our team has the expertise to help you build, rank and convert.

• Media Buying – We have managed over $20,000,000 dollars in ROI-positive ad spend the last 10 years. Our clients benefit from the most experienced marketing team in the pet industry bar-none.

• Creative + Social + Influencers – With over 1 billion data points of first part data, we know how to build creative and engagement that activates pet audiences at scale with the biggest influencers online.Pet Karma’s Owned and Operated Communities Include:
  • • Email Subscribers (dogs) – 2M
    • Email Subscribers (cats) – 500k
    • @iHeartDogs – 4.8M
    • @iHeartCats – 1.1M
    • PitBull Community – 1.8M
    • Bengal Cats Community – 1.1M
    • Against Animal Abuse – 1M
    • German Shepherd Community – 1M
    • Rainbow Bridge Community – 845k
    • Dachshund Community – 789k
    • Chihuahua Community – 700k
    • Lab Community – 600k
    • Boxer Community – 462k
    • Shih Tzu Community – 527k
    • Yorkie Community – 534k
    • Rottweiler Community – 424k
    • Husky Community – 429k
    • Pug Community – 370k
    • Bulldog Community – 325k

#2 – Common Thread Collective

While not specifically a Pet Marketing agency, CTC has worked many pet brands, including iHeartDogs.com. They specialize as a Growth Agency, and work with DTC pet companies to scale their paid social marketing efforts.

Common Thread Collective is an eCommerce growth agency that offers a suite of services unified under a single profit-generating system. Their comprehensive approach includes growth strategy, where they help construct a plan for financial outcomes and necessary tactics. They provide access to a proprietary data-analysis tool, Statlas, that unites metrics from all major eCommerce platforms. The agency’s services also encompass paid social advertising on platforms like Facebook, Instagram, Snapchat, and TikTok, as well as paid search strategies, email and SMS marketing, and creative strategy for ad design​.

You can read their excellent Pet Industry Growth & Trends Guide here.

#3 – Great Pet Media

Great Pet Media is a digital media and marketing services company that specializes in the pet industry. They manage a family ofdigital pet publishing sites that offer engagement with a large audience of pet parents across various social platforms and content categories such as community and lifestyle, adoption and rescue, travel and recreation, and data and health. This includes managing an audience inventory with 15 million monthly visits, 2 million email subscribers, and a significant social media following. Their portfolio of pet-focused social and online destinations allows brands to reach more pet owners online, including notable pet websites like petMD.com, PetCoach, and Pet360​.

Final Thoughts on Best Pet Marketing Agencies

Finding the right marketing agency is a game-changer for any business, especially in the dynamic pet industry. The agencies highlighted in this review demonstrate superior skills, creativity, and a deep understanding of the pet market. They go beyond conventional marketing strategies, exploring innovative and unique ways to connect your brand with pet owners. Regardless of your brand size or specific needs, the selection of agencies we’ve reviewed offers a range of services and approaches that cater to diverse business goals. In conclusion, by leveraging the expertise of the best pet marketing agencies, you can effectively tap into the burgeoning pet industry, resonating with your audience in meaningful ways, and ultimately driving your business to new heights of success.