Knowing how important playfulness is to potential adopters, we asked ourselves, how can we increase adoption rates at the shelters for which we already provide food? When we asked shelter workers what they needed most, they told us that one of the key things they desperately needed was high-quality, durable toys for the dogs – after all, adoption rates soar when families see a dog available for adoption joyfully at play.
We knew we could make this happen with the help of our awesome customers! That’s why GreaterGood.org teamed up with iHeartDogs.com for Project Play™. For each toy purchased, we’ll donate a durable toy to a shelter dog in need.