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About Us

Driven by Compassion, Inspired by Dogs.

At, we’re driven by a simple, powerful belief: Every Dog Matters. This philosophy is the heartbeat of our mission, propelling us to create a platform where dogs aren’t just celebrated, they are truly loved and cared for. This is not just an ideology, it’s our promise, our commitment to every single furry friend out there.

Our Origin

The genesis of our journey lies in a remarkable bond between a man and a Siberian rescue, Splash. Our founder, Justin Palmer, wasn’t always the dog enthusiast he is today. His past was plagued by severe pet allergies that kept him at bay. Yet, love has the power to rewrite destinies. When he married a dog lover, his path took an unforeseen turn towards an incredible journey that began with the adoption of a 2-year-old Siberian Husky found as a stray in the mountains near their home.

Overcoming apprehensions related to allergies, Justin and his wife made a brave decision to bring Splash home. This wasn’t just a step towards becoming dog parents; it marked their evolution into passionate champions for the welfare of every canine companion.From starting a humble Facebook page to launching the platform, Splash’s inspiring story created ripples that touched millions of hearts. And in this journey, we didn’t just build a large community, we created a family of dog lovers committed to making a difference.

Our Mission

At, we’ve shaped our purpose around five key pillars:

We advocate for adoption, encouraging our community to open their hearts to a furry family member who needs a home.

We believe in empowering pet parents with knowledge, helping them understand how to provide the best care for their dogs.

From cute pictures to funny tales, we delight our audience with engaging content that celebrates our beloved furry friends.

We diligently select the best content and products for dog lovers, aiming to be the go-to destination for all things canine.

We foster a vibrant community of dog enthusiasts, facilitating open discussions, knowledge sharing, and meaningful connections.

…We strive to make a dog’s world better, one paw print at a time.

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