Most of us will spare no expense when it comes to our dogs’ needs. Some of us will also spend way too much on things our dogs absolutely do not need ever. (But they’re soooo cute!) Sweaters with silly sayings, squeaker toys that look like Starbucks cups, heart-shaped treats… all of it.
Today I’ve got some great news for my fellow dog splurgers. You can now buy a collar that shouts out swears every time your dog barks. Yes, swears as in profanity. It’s called the “Cuss Collar.”
QUESTION 1: WHY?
Glad you asked! These collars come from a company called MSCHF, known for their bizarre and hilarious products. Past projects of theirs include a toaster bath bomb (a safe way to be extremely morbid.)
In an interview with Business Insider, CEO and Founder of MSCHF Gabriel Whaley explained his company’s mission.
“Our perspective is everything is funny in a nihilistic sort of way. We’re not here to make the world a better place. We’re making light of how much everything sucks.”
Daniel Greenberg, MSCHF’s head of commerce put it more simply: MSCHF creates pointless fun because they can.
“We build what we want. We don’t care.”
As long as their strange and silly ideas keep coming and people stay interested, they’ll explore more possibilities.
QUESTION 2: HOW DOES IT WORK?
The Cuss Collar contains a speaker that projects sound (in the form of profanity) when your dog barks. 2 AA batteries are required to power it. There’s also a standard attachment ring for your doggie’s tags and other bling.
The Cuss Collar does not function as a shock collar or training device. It’s just for fun and amusement!
MSCHF released a hilarious video demonstrating the product if you’d like to see it in action:
QUESTION 3: HOW CAN I GET ONE?
The collars cost $60 (with free shipping.) If you think this all seems silly and pointless, I’ve got more news for you: Cuss Collars are currently sold out. They’re pretty popular!
Despite their wide reach, MSCHF remains a small company with limited resources. Their products often sell out in minutes. They also generate new ones pretty frequently, so who’s to say what crazy thing they come up with tomorrow!
According to the product site, anyone still interested in getting a Cuss Collar for their own pooch can text (917) 970-7424 to receive a notification when the next product drop begins. Check back in around February 25th, 2020 when there should be more available.
For now, if you’ve got the urge to splurge on your pup: might I suggest the iHeartDogs store?