iHeartDogs.com and iHeartCats.com operate highly engaged pet owner blogs focused on pet health and happiness, an ecommerce store with owned brands including 1,000,000 customers and a large social community of passionate pet owners.
Demographics & Psychographics:
- Demographic: 80% Female
- Age: 35- 65 and 20-30 (depending on channel and messaging)
- Location: United States (90%)
- Pet Ownership Info: 70% of pet ages tend to be 5 years+ , most (65%) have multiple pets in household (2+), and adoption is the preferred method of finding a new pet.
Readership, Audience, & Subscriber Stats:
- # of Readers per month on iHeartDogs.com/ iHeartCats.com: 7,000,000 +
- # of Facebook pages: 100 FB pages with 20,000,000 pet owners actively involved (fans)
- # of Facebook groups: 70 FB groups with 3,000,000 group members
- # of Instagram followers: 3,000,000
- # of email subscribers to community newsletters: 2,000,000
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