iHeartDogs.com and iHeartCats.com operate highly engaged pet owner blogs focused on pet health and happiness, an ecommerce store with owned brands including 1,000,000 customers and a large social community of passionate pet owners.
Demographic: 80% Female
Age: 35- 65 and 20- 30 (depending on channel and messaging)
Location: United States (90%)
Pet Ownership Info: 70% of pet ages tend to be 5 years+ , most (65%) have multiple pets in household (2+), and adoption is the preferred method of finding a new pet.
# of Readers per month on iHeartDogs.com/ iHeartCats.com: 7,000,000 +
# of Facebook pages: 100 FB pages with 20,000,000 pet owners actively involved (fans)
# of Facebook groups: 70 FB groups with 3,000,000 group members
# of Instagram followers: 3,000,000
# of email subscribers to community newsletters: 2,000,000