Shelter Dog Meal Donation Count:

Learn More

Second Chance Movement™ – The Key To Giving Shelter Pets a Second Chance At Life

Written by: Justin Palmer
Justin Palmer is a Certified Pet Food Nutrition Specialist and co-founder of Inspired by his rescued husky, Splash, he dedicated himself to learning about extending both the length and quality of her life. Splash lived and thrived until 18 years old, and now Justin is on a mission to share what he learned with other dog owners.Read more
| Published on August 3, 2017

Shop Second Chance Movement™

Every Second Chance Movement™ purchase funds the transportation of shelter animals from overcrowded, high-kill shelters to no-kill shelters where there is high demand for pets. Your support unlocks a second chance for these animals and truly provides the key to a new life!


Plenty of shelters throughout America have more demand for pets than they have animals, yet in other parts of the country there are shelters overrun with animals and not enough funding to keep them alive. These are adoptable animals with many years of love to share with potential owners, yet their lives are ended before they get a chance at a family.

Puppies rescued from a kill shelter.

The Second Chance Movement™ has partnered with Greater Good Charities to donate travel miles for every product in the Second Chance Movement™ collection to charities that facilitate the transportation of adoptable pets from areas of low-demand to areas of high-demand. Many of these innocent pets are on death row and would have been euthanized in just a few days if they were not rescued.

The donations are provided as a grant from Greater Good Charities to several benefiting charities that provide both air and ground transports from shelters. One such charity is Wings of Rescue, which has saved tens of thousands of lives by arranging transportation of dogs and cats to no-kill shelters and rescue groups.

Volunteer drivers and airplane pilots donate their time and vehicles to transport pets to high-demand areas where they are often adopted in just a matter of days to loving forever homes.

Wings of Rescue often coordinates several trips a month.

Charities like Wings of Rescue put a lot of time into planning and traveling. All of that requires volunteer time and funds for fuel, insurance and other travel expenses. If they had all the funds they needed, “the sky is truly the limit” for how many pet lives Wings of Rescue could save.

Your support through every Second Chance Movement™ purchase helps each vehicle get that much closer to its destination and the salvation of hundreds of innocent, affectionate pets.

Recent Articles

Interested in learning even more about all things dogs? Get your paws on more great content from iHeartDogs!

Read the Blog