Chelated Minerals – Any thoughts?

There are many things I love about VeRus dog food so I visit their website frequently. One of the things that caught my attention was the term “chelated minerals”. First of all, I pronounced it wrong, calling it chell-ated instead of key-lated. Once I saw the correct pronunciation on Wikipedia, I remember that my favorite uncle used to undergo chelation. I looked up the process of chelation and almost immediately my eyes glazed over. When used for medical reasons – like removing heavy metals from the human body – it gets a little complicated and very technical. I kept researching and found an article on dogfoodadvisor.com. They simplified it for me. Chelation is the process of bonding some ions (minerals) to other ions to accomplish a goal – in this case, to improve the absorption of minerals during digestion.
According to the dogfoodadvisor.com article, chelation is both expensive (to perform) and incredibly valuable to a dog’s digestion. They even go on to say that if you are shopping for good dog food, chelated minerals is a sign that you are looking at a quality product.
Yippee! I love it when I get confirmation on a suspicion! Of course, I didn’t need to outside confirmation that VeRus is a quality dog food. My dogs already told me how much they love it. And their energy levels and lack of itchiness clearly illustrate the benefits of this dog food.
One final thing (today) I found today that I loved. In the first section of the discussion “Why VeRus” on their webpage, they say that the best diet you can feed your dog is a home-prepared diet. I just like that kind of affirmation. It’s giving a lot of credit to people who have the time to make their own dog food. They then go on to say that if you aren’t comfortable with the idea of making your own food and would like a nutritionist-formulated food, they “invite” us to try their food. INVITE! How humble! And polite!!
Great dog food! Wonderful customer service! Politeness!