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The 1970s were a golden era for many things—bell bottoms, disco, and once-beloved dog breeds. Certain breeds were household favorites, cherished for their working abilities or companionship. However, their popularity declined as trends changed and new breeds gained attention. Though they are now less common, these dogs remain an important part of history. Their legacy endures through devoted enthusiasts who recognize their unique traits. While they may no longer be in the spotlight, their charm and significance persist. Some classics may fade from view, but they are never truly forgotten.
Irish Setter
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During the ‘70s, Irish Setters were the picture-perfect family dog, known for their flowing red coats and boundless energy. Their friendly nature and striking appearance made them a favorite in homes, movies, and advertisements. However, their high-energy needs and stubborn streak made them a challenge for inexperienced owners, leading to a decline in popularity. Today, they are still loved by breed enthusiasts, but they no longer dominate the suburban backyard like they once did.
Old English Sheepdog
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The shaggy, lovable Old English Sheepdog was a staple in the ‘70s, often seen in commercials, movies, and even on dog food packaging. Their fluffy coats and friendly demeanor made them an appealing choice for families. However, their high-maintenance grooming requirements and the rise of lower-shedding breeds caused their popularity to wane. While they still exist in dedicated circles, they are no longer the mainstream favorite they once were.
Afghan Hound
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The Afghan Hound’s glamorous, flowing coat and elegant appearance made it the ultimate “cool” dog of the ‘70s. Their regal demeanor and unique look made them a favorite among celebrities and high-profile owners. However, their independent nature and grooming demands made them less practical for the average family, leading to a drop in popularity. While they still turn heads at dog shows, Afghan Hounds are now a rare sight outside of breed-specialist circles.
Basset Hound
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With their droopy eyes, long ears, and laid-back attitude, Basset Hounds were a beloved breed in the ‘70s. Their easygoing nature made them excellent companions, often featured in TV shows and advertisements. However, as smaller, more energetic breeds gained popularity, the slow-moving Basset faded from the public eye. Though they still have a dedicated following, their numbers have declined significantly compared to their peak.
Collie
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The collie was one of the most famous dog breeds of the ‘70s thanks to Lassie. Known for their intelligence and loyalty, they were a favorite among families looking for a devoted and beautiful companion. However, as TV trends shifted and smaller, lower-maintenance breeds gained popularity, the Collie’s reign began to fade. While still loved by those who appreciate their classic charm, they are not as commonly seen in homes today.
Lhasa Apso
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The Lhasa Apso was a trendy companion dog in the ‘70s, loved for its long, flowing coat and confident personality. Originally bred as a watchdog in Tibetan monasteries, this breed had a regal presence that made it stand out. However, as more low-maintenance lap dogs like the Shih Tzu and Maltese gained popularity, the Lhasa Apso faded from the spotlight. Though still cherished by enthusiasts, they are no longer a go-to breed for the average dog owner.
Saint Bernard
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Saint Bernards were once a highly popular breed, partly thanks to their heroic reputation as Alpine rescue dogs. Their gentle nature and massive size made them a fascinating choice for families in the ‘70s. However, their extensive grooming needs, space requirements, and drooling tendencies led to a decline in demand. While still admired for their history and kind temperament, Saint Bernards are now far less common than they were decades ago.
Gordon Setter
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The Gordon Setter, a lesser-known cousin of the Irish Setter, was popular in the ‘70s. Their striking black-and-tan coats and excellent hunting abilities made them a favorite among bird hunters and active families. However, their high-energy needs and relative rarity contributed to their decline in mainstream popularity. Today, they are still treasured by breed enthusiasts but are not a common sight in most neighborhoods.
Weimaraner
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With their sleek silver coats and piercing eyes, Weimaraners were an extremely fashionable breed in the ‘70s. They were often seen in artistic photography and owned by celebrities, making them a symbol of elegance. However, their high exercise needs, stubborn nature, and separation anxiety issues made them a challenging breed for casual dog owners. While still present in sporting circles, they are not as commonly chosen as they were during their heyday.
American Water Spaniel
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This all-American hunting breed was in the spotlight in the ‘70s, particularly among those who loved outdoor activities. Their curly coats and versatile hunting skills made them an excellent choice for active owners. However, as hunting culture changed and more versatile breeds gained attention, the American Water Spaniel saw a significant decline in popularity. Today, they are considered a rare breed, primarily found among dedicated enthusiasts.
Keeshond
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The Keeshond was once a popular family companion with its fluffy coat and expressive face. Their affectionate nature and eye-catching appearance made them common in the ‘70s. However, their thick fur required significant grooming, which led many owners to opt for lower-maintenance breeds over time. While still a beloved breed among fanciers, the Keeshond is no longer a household staple.
Chesapeake Bay Retriever
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A rugged and hardworking breed, the Chesapeake Bay Retriever was a favored hunting companion in the ‘70s. Their loyalty and strong swimming abilities made them ideal for retrieving waterfowl. However, their independent streak and strong-willed nature made them less appealing to casual dog owners. Over time, other retriever breeds, like the Labrador and Golden Retriever, overshadowed them in popularity.
English Setter
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The English Setter, known for its speckled coat and elegant appearance, was once a well-loved breed, especially among hunting enthusiasts. Their gentle temperament and keen sense of smell made them excellent working dogs. However, as hunting practices evolved and people sought more versatile breeds, the English Setter faded from public attention. While they still have a dedicated following, they are not as widespread as they once were.
Otterhound
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The otterhound was once sought-after in the ‘70s, particularly among those who appreciated its hunting skills and playful nature. With its shaggy coat and webbed feet, it was uniquely suited for hunting in water. However, as otter hunting was banned and other breeds became more popular, the otterhound’s numbers dwindled significantly. Today, it is considered one of the rarest breeds in the world.
Saluki
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Once considered a symbol of royalty and elegance, the Saluki enjoyed a niche following in the ‘70s. Known for their incredible speed and endurance, they were favored by hunters and enthusiasts of exotic-looking dogs. However, their independent nature and specific exercise needs made them less practical for the average pet owner. As a result, the Saluki became less common, though it remains cherished by those who appreciate its rich history.
The ‘70s Called They Want Their Dogs Back
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The ‘70s were an unforgettable time, and so were the dogs that captured hearts during that era. While these breeds may not be as common today, they are still treasured by those who admire their history, charm, and unique traits. Trends come and go, but these once-popular dogs remain special to those who remember their heyday. Though they have faded from the spotlight, they continue to bring joy to devoted fans. Some may call them forgotten, but true dog lovers know they’re simply waiting for their well-deserved comeback.
Toledo, United States.