Every dog lover in the world is familiar with that special moment when you come home and are greet by your four-legged best friend. This special moment is what the “Home for Dogs Project” is focusing on in order to find homes for 20,000 adoptable dogs.
On Sunday, Feb 22, Coldwell Banker Real Estate LLC will spotlight this exact moment as it debuts its new national television commercial on ABC during The 87th Academy Awards.
Capturing the immeasurable joy pets bring to our home, the 30-second ad spot features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com. To help more dogs like Max find a forever home, the Coldwell Banker brand is simultaneously announcing the first ever “Homes for Dogs Project.”
About the Coldwell Banker “Homes for Dogs Project”
The Coldwell Banker system is engaging its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through a variety of tactics including hosting adoption days by partnering with local shelters in the Adopt-a-Pet.com network.
“We are so inspired by the desire of Coldwell Banker to launch this amazing program,” said Abbie Moore, executive director of Adopt-a-Pet.com “Coldwell Banker has such a rich legacy of helping people find homes, and they recognize how important pets are in making those homes complete. We share the view that nothing turns a house into a home more quickly than the addition of a loving pet. And with more than 40 million viewers tuning into the Academy Awards, this commercial has the potential to raise tremendous awareness about pet adoption and help us find homes for so many dogs.”
More information about the “Homes for Dogs Project” can be found on the Coldwell Banker blog.
Looking to adopt? Find the new love of your life here.
Watch the commercial below – just have the tissues handy!
Ever wonder how hard it is to get that many dogs to do the right thing to get just 30 seconds of film? Watch the funny blooper video below to see just how much work goes into making a commercial spot involving dogs and kids.
About the Author
Based in Wilsonville, Ore., animal lover Kristina N. Lotz is a Certified Professional Dog Trainer – Knowledge Assessed (CPDT-KA) and a member of the Dog Writers Association of America. She is the founder of A Fairytail House. In her spare time, she trains and competes in a variety of performance events with her Shetland Sheepdogs and caters to her two rescue kitties. She smartly married a Veterinary Technician, who helps keep the fur kids happy and healthy, and provides a quick resource for articles.
